ISBN: | 0072887761 |
---|---|
编目源: | CN NSMC/101 |
个人名称: | Gourville, John T. |
题名: | problems and cases in health care marketing / John T. Gourville, John A. Quelch, V. Kasturi Rangan. |
出版发行项: | New York : McGraw-Hill, 2005. |
载体形态: | viii, 440 p. : ill. ; 28 cm |
书目附注: | Includes bibliographical references and index. |